Branding with ECity Bangalore
Who needs Brand Building
Who needs branding?
Branding is important for any business - large or small, retail or B2B, which wants to positively differentiate itself in the marketplace and stand apart from competitors. Branding is for anyone who wants to make a niche in their industry. Online branding especially in a regional portal is a boon for small business which cannot afford to employ a dedicated sales team. It is equally important for a big business to stay where they are and reach out to larger audience.
Popular misconceptions:
We have our own website. We do not need online branding.
We have a sales team. We do not need branding.
We are already a big brand. We do not need branding.
In fact an off the mark salesman or a distasteful website can do more damage than good.
Branding is important for any business - large or small, retail or B2B, which wants to positively differentiate itself in the marketplace and stand apart from competitors. Branding is for anyone who wants to make a niche in their industry. Online branding especially in a regional portal is a boon for small business which cannot afford to employ a dedicated sales team. It is equally important for a big business to stay where they are and reach out to larger audience.
Popular misconceptions:
We have our own website. We do not need online branding.
We have a sales team. We do not need branding.
We are already a big brand. We do not need branding.
In fact an off the mark salesman or a distasteful website can do more damage than good.