Branding with ECity Bangalore
How to measure the success of branding ?
It is a challenging task to come up with metrics. Since good branding ads publish direct contact info of the business, there will be an upsurge in the volume of direct response. It also has a positive impact on the lead generation via directory listings. Branding can improve the quality of leads and conversions across all your marketing channels. The success has to be felt and recognized. Online branding in a regional portal can push your brand up in the search results of Google and other search engines. Branding strategy should only aim at promoting the brand by giving maximum exposure, rather than taking credit for sending leads by blocking direct communication channels. For example a patient looking for healthcare, would prefer to see phone number of a hospital, rather than having to fill up a form and wait for response.

Register
your business with ECity Bangalore